Increase conversions for

unrestricted funding

Doctors of the World (UK)

Doctors of the World (UK) is an international human rights organisation providing medical care to vulnerable people


Redesign and restructure Doctors of the World website in order to improve online presence, increase the size of their database and attract more donations


Performed a detailed peer review, using heatmaps to understand current user journeys to prioritise content and outcomes from visitors


Created an original short film at the Doctors of the World London clinic to showcase some of the important work that supports undocumented migrants



Built a website that serves patients, the UK professional healthcare sector, increases awareness of new campaigns as well as attract members of the public for fundraising

View the Doctors of the World website


Measured IMPACT

Over 100% increase in both the volume and value of donations over a five month period

435% increase in newsletter subscriptions since the launch of the new website

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