Showcasing one of the UK's first build to rent residential projects

 

Grainger Plc

Investing in homes since 1912 Grainger Plc is the UK's largest listed professional landlord

Brief

To promote the facilities of the Abbeville Apartments, one of the UK's first purpose-built rental buildings by Grainger

Strategy

Demonstrate what life is like living in an Abbeville Apartment for a day. Explore what the building and surrounding area have to offer, from sunrise to sunset

Films

Filmed with an actor for a day to showcase the buildings key functions and how they provide a range of services to make tenant's life simple and easy. Included motion tracked key messages into the footage

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Digital

Supported the launch and distribution of the video through both the Grainger Plc website and YouTube

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Measured Impact

2000+ views on YouTube

Used at events locally for residential promotions and on the website

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