Attracting new investors with the
promise of gold production

 

Hummingbird Resources

Founded in late 2005, Hummingbird Resources is a West African gold explorer and developer
which listed on AIM in December 2010

Brief

Hummingbird wanted to produce a video campaign to demonstrate how the company was committed to commencing production at the Yanifolia asset in Mali

Strategy

Produced an initial overview video and updated videos and clips throughout the year to show the asset's development and present the first gold pour

Films

Filmed twice in Mail and created key updates to announce construction starting, to update people on progress and then to announce production had begun on time

+

Digital

We created a PPC native video strategy on Twitter based around the London Stock exchange to target new retail investors and created a campaign on LinkedIn targeting investment organisations.

Screen Shot 2019-08-04 at 18.47.18
=

Measured Impact

PPC Native video campaigns on Twitter + LinkedIn

39,000+ Twitter media views

6000+ YouTube views through the website

Increased value + volume of shares for both campaigns

MAKE AN ENQUIRY

up icon

Raise + Deploy News