Growing organic traffic
with YouTube + Google

 

Invest Europe

Invest Europe, formerly known as EVCA, represents the private equity community across Europe

Brief

Create a video marketing campaign to explain how private equity works in a simple and easy to understand way using animation

Strategy

Used YouTube as a search engine tool to build awareness and drive traffic through Google and then launch the campaign simultaneously through the members

Films

Created a film called "How Private Equity Works" using the analogy of a box going through a factory on an assembly line, to explain the various ways private equity can impact a business at any stage of its life

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Digital

The content was optimised for search on both Google and YouTube, placed prominently on the company website and distributed through the membership network for launch

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Measured Impact

100,000+ views of the video on YouTube

Was No.2 in Google world wide for "Private Equity"

Boosted organic traffic by 4000+ visits a month

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