Fundraising from sovereign
wealth funds

 

OXFAM

Oxfam is a globally renowned aid and development charity with 70 years of experience,
working with partners in over 90 countries to fight poverty worldwide

Brief

Create a film that presents the six elements of Oxfam's strategic plan to tackle global poverty and injustice.  This film was to be used as a fundraising tool with sovereign wealth funds and family offices 

Strategy

We developed the concept, branding and script for the video marketing campaign which was then translated into multiple languages and distributed around the world

Films

Using the idea that poverty is a puzzle and therefore solvable, we used the iconic Rubik’s Cube® to showcase the strategy. We worked with Alex Lau, one of the world's fastest cubers to create the film

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Digital

We distributed the campaign in multiple languages through YouTube, the Oxfam websites and various email campaigns to support fundraising activities around the world

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Measured Impact

Supported fundraising from sovereign wealth funds

100,000+ views across all languages and platforms

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