Fundraising from sovereign
wealth funds



Oxfam is a globally renowned aid and development charity with 70 years of experience,
working with partners in over 90 countries to fight poverty worldwide


Create a film that presents the six elements of Oxfam's strategic plan to tackle global poverty and injustice.  This film was to be used as a fundraising tool with sovereign wealth funds and family offices 


We developed the concept, branding and script for the video marketing campaign which was then translated into multiple languages and distributed around the world


Using the idea that poverty is a puzzle and therefore solvable, we used the iconic Rubik’s Cube® to showcase the strategy. We worked with Alex Lau, one of the world's fastest cubers to create the film



We distributed the campaign in multiple languages through YouTube, the Oxfam websites and various email campaigns to support fundraising activities around the world

Screen Shot 2019-08-03 at 23.09.25

Measured Impact

Supported fundraising from sovereign wealth funds

100,000+ views across all languages and platforms


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