Build awareness in your

addressable market

Permira

Permira is a global private equity firm that advises funds with total committed capital of over €33 billion

Brief

Create a campaign that distributes content to the management teams of companies in the online, technology and digital sectors connecting them to Permira

Strategy

Permira sponsors NOAH, a leading conference focused on the consumer-tech ecosystem. This sponsorship was leveraged as a focal point to help build the network and improve awareness

Films


Created a series of thought leadership pieces around key topics such as subscriptions and IP protection, using interviews with company executives and Permira investment professionals

+

Digital


Distributed original content through Twitter and LinkedIn to the management teams of companies in the identified sectors, driving them to the website to subscribe to future content or meet at following NOAH events

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Measured IMPACT

20+ meetings requests, many from addressable market

One business added to investment pipeline

Multiple new followers across Twitter and LinkedIn, and an increase in newsletter subscriptions

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