A challenge for the
next decade

 

(un)PRI

The Principles for Responsible Investment (PRI) is an investor initiative in partnership with UNEP Finance Initiative
and the UN Global Compact

Brief

Create a video marketing campaign to support the 10 year anniversary of the launch of the PRI, to outline the key objectives and increases awareness about the principles

Strategy

Focused on the next 10 years to explain the importance of growing investor interest in sustainable finance and in environmental, social and corporate governance issues (ESG)

Films

We produced a film asking members of PRI and the general public to deepen their commitment to responsible investment, and provided special branded versions to members that requested them

+

Digital

Created PPC campaigns on Twitter and LinkedIn which focused on both existing and new potential asset owners, investment managers and service provider signatories

PRI
=

Measured Impact

5,000+ views by senior investment management teams

Hundreds of new Twitter + LinkedIn followers

Increased awareness + enquiries from non-signatories

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