A video based press release for a major announcement



 SNC-Lavalin provides engineering, procurement and construction services to the mining and metallurgy, oil and gas, environment and water, infrastructure, and clean power sectors


To support the announcement of the Atkins acquisition, explain the synergies between the two organisations and future plans for growth


Create a video based press release with the CEOs of both organisations outlining the strategy in order for investors and employees to hear about the objectives


Using an on-screen presenter we interviewed the management at the London head quarters and created a selection of animation sequences to present the key messages in French and English



The campaign was launched through the website, YouTube, LinkedIn, Twitter, press release and the company RNS feed to simultaneously update the market 

Screen Shot 2019-07-31 at 12.19.30

Measured Impact

5500+ views on YouTube

Launched simultaneously on all channels on day of announcement, 3rd July 2017



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