A video based press release for a major announcement

 

SNC-Lavalin

 SNC-Lavalin provides engineering, procurement and construction services to the mining and metallurgy, oil and gas, environment and water, infrastructure, and clean power sectors

Brief

To support the announcement of the Atkins acquisition, explain the synergies between the two organisations and future plans for growth

Strategy

Create a video based press release with the CEOs of both organisations outlining the strategy in order for investors and employees to hear about the objectives

Films

Using an on-screen presenter we interviewed the management at the London head quarters and created a selection of animation sequences to present the key messages in French and English

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Digital

The campaign was launched through the website, YouTube, LinkedIn, Twitter, press release and the company RNS feed to simultaneously update the market 

Screen Shot 2019-07-31 at 12.19.30
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Measured Impact

5500+ views on YouTube

Launched simultaneously on all channels on day of announcement, 3rd July 2017

 

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