Growing awareness, subscribers
+ new key contacts

 

SOCIAL PROGRESS IMPERATIVE

The Social Progress Imperative is a US-based, not for profit organisation, whose mission is to improve the lives of people around the world, particularly the least well off, by advancing global social progress

Brief

Support the launch of the Social Progress Index globally, and generate as much interest and engagement as possible by focusing on key stakeholder groups

Strategy

We developed the concept, branding and visuals for a suite of content that was launched simultaneously and distributed around the world

Films

A centrepiece ‘What is the Social Progress Index’ animation was created to explain how the index uses complex data to give each country a performance score. We also created index results animations, infographics and other content

+

Digital

Distribution across multiple social channels including a Thunderclap social media launch as well as PPC campaigns on Twitter, Facebook and LinkedIn which primarily focused on policymakers and key influencers

Screen Shot 2019-08-02 at 21.04.10
=

Measured Impact

5500+ signup to SPI newsletter

19,800+ mentions

498,000,000+ impressions

2.3 million reach in Thunderclap launch

New commercial + EU Government relationships

up icon

Raise + Deploy News

Testimonial

MAKE AN ENQUIRY