A story from the future
to attract CIO + CTO Enquiries

 

VIRGIN MEDIA BUSINESS

Virgin Media Business is a telecommunications provider specialising in providing services to businesses. The company operates a nationwide fibre optic network in the UK

Brief

Demonstrate how Virgin Media Business is going to displace BT as the incumbent telecoms service provider to businesses across the UK by 2025

Strategy

We worked with Future Laboratory to conduct a report on the future of the data economy, to see what life in the UK might look like if data trends are maintained

Films

We created a short film called Generation IP: 2025 to visualise what the world would look like with an increasingly mobile workforce. The film also looked at collaboration, data protection and the future of emergency services

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Digital

We created a web app that Virgin Media employees could use when presenting the campaign. We then distributed the campaign to CIOs, CTOs and various publishers to start discussion on what the future might look like in a growing data economy

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MEASURED IMPACT

Coverage from BBC, TechRadar + Huffington Post

40% + of UK CIOs reached

50% + of UK IT managers reached

90,000 + views on owned channels

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