100,000+ register their interest to join the UK VW emissions legal action

VW Emissions ACTION

Slater and Gordon is one of the UK’s largest and well known law firms, leading the group litigation order against VW Group for the emissions scandal


Create a platform for people to register their interest to join the UK legal action against the VW group for the emissions scandal


Created an independent identity and brand with the website to present for the legal case, enabling people to register their interest to join the legal claim



Created an introductory film explaining how the case believes compensation is due for owners of vehicles that were affected by the cheat device



Created a mobile-first website focused on SEO. Launched PPC campaigns on Facebook, Twitter and LinkedIn and developed a Google Ads strategy on both the Display and Search Network

Screenshot_2019-05-30 VW Emissions Action - leading the UK's legal action against the emissions scandal

Measured IMPACT

60,000+ visits on the day of launch

100,000+ people registered interest to join the claim

No.1 in Google for majority of UK VW legal case searches


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