Establishing digital authority
with video SEO

 

 

Williams Hybrid Power

Williams Hybrid Power (WHP) developed an environmentally friendly solution for mobile 
or stationary energy recovery and storage

Brief

Showcase WHP's environmentally friendly energy solutions, demonstrating how they can store energy when vehicles slow down and use energy when they accelerate

Strategy

Guiding conversation around key terms to give WHP prominence by optimising content for search, allowing WHP to be presented as the first movers in the space.   

Films

We created a 3D animation that explains the technology and how it works. We then presented a range of types of vehicles that can benefit from the use of these applications 

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Digital

Created a microsite for WHP to showcase their technology for vehicles and stationary applications. Optimised the site and videos for search on Google and through YouTube

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Measured Impact

No.1 in Google for the term "Hybrid Flywheel" until sold

No.1 in YouTube for the term "Hybrid Flywheel"

21,000+ views on YouTube and growing organically

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